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How to Get Started in REI (Real Estate Investing)


Real estate investing is a potentially lucrative and rewarding venture that can provide financial stability and long-term wealth. However, navigating the complexities of the real estate market can be intimidating for beginners. In this guide, I will outline the key steps to help you get started in real estate investing. By understanding the fundamental principles, conducting thorough research, and developing a solid plan, you can lay a strong foundation for your real estate investment journey for years to come!


1. Educate Yourself: Before diving into real estate investing, it is crucial to educate yourself about the industry. Familiarize yourself with the various types of real estate investments, such as residential, commercial, and industrial properties. Read books, attend seminars, listen to podcasts and explore online resources to learn about real estate fundamentals, investment strategies, market trends, and legal regulations. Joining real estate investment clubs or networking with experienced investors can also provide valuable insights and mentorship opportunities.


Like any investor, I suggest starting with Robert Kiyosaki's OG real estate investing book, Rich Dad, Poor Dad. My absolute favorite space to learn, network with other investors, and get ideas from others is the Bigger Pockets community. Bigger Pockets has a phenomenal podcast, lots of relevant books around differing types of investing, and a website forum where you can connect with other investors around the world!


2. Define Your Goals and Strategy: After brushing up on the education piece, determine your investment goals and develop a clear strategy to achieve them. Ask yourself: What do you want to accomplish through real estate investing? Are you looking for short-term profits or long-term wealth building? What types of real estate are you most passionate about?


Consider factors such as risk tolerance, desired ROI (return on investment), and investment timeframe. Based on your goals, choose a suitable investment strategy, whether it's fix-and-flip, buy and holds, real estate investment trusts (REITs), wholesaling, the BRRRR (buy, rehab, rent, refinance, repeat) strategy, etc. I suggest trying to focus on only one or two avenues, otherwise you may overwhelm your plate, and your "buy box" won't be focused.


What is a "buy box"? Your buy box is the strict, focused criteria you are focusing on that aligns with your investment strategy. Whether it's a single family fixer upper in the best suburb, a small multi-family turnkey property, or a large multi-family apartment building, you need to understand what your criteria is and FOCUS on it! The more strategies you try to tackle at once and the less honed in you are, the longer you risk struggling to get started. Don't get stuck in analysis paralysis!


3. Establish a Financial Plan: Real estate investing requires capital, so it's essential to establish a financial plan. Assess your current financial situation, including your savings, credit score, and income. Determine how much capital you can allocate to real estate investments and explore financing options such as mortgages or partnerships. Do you have the cash on hand to acquire properties yourself to start, or do you need to visit some zero money down methods? Create a budget to cover property acquisition costs, ongoing expenses, and potential maintenance or repair costs. It's crucial to have sufficient reserves to handle unexpected expenses or periods of vacancy.


4. Research Local (and not so local) Real Estate Markets: Market research is a critical step in real estate investing. Focus on your local market to understand supply and demand dynamics, pricing trends, neighborhood growth potential, and rental market conditions. Analyze historical data and consult real estate professionals or investor friendly agents to gain insights into market cycles and projections. Consider factors like proximity to amenities, schools, employment hubs, and transportation infrastructure.


Stay updated on economic indicators, population growth, and regulatory changes that can impact real estate values and rental demand. Did you know that Atlanta, Scottsdale and other markets have strict requirements and laws around short term rentals, for example? If you don't know the rules and regulations for the area you want to invest in, you risk purchasing something with a plan only to find out you aren't allowed to have that type of rental in that town or HOA. YIKES!


If markets near you seem unattainable due to competitiveness or price points, don't be afraid to look into other markets. Have a grandma in Omaha, NE and San Diego doesn't seem doable for you to start in? Start doing research on that RE market and don't be afraid to jump in and start out of state. While it's not my first preference, I proved with my first and second property that it's totally possible, with the right systems in place, to run investment properties from several states away. Don't let a pricey local market scare you out of investing altogether!


5. Network and Build Relationships: Networking plays a vital role in real estate investing. Attend industry events, join local real estate investment associations, post on social media platforms to let everyone in your life know what you are doing, and connect with professionals, including real estate agents, brokers, attorneys, contractors and lenders. The more connections you have and the more people that know you invest in real estate, the better off you are! Engage in conversations, seek advice, and learn from experienced investors. Building a strong network can provide access to potential investment opportunities, partnerships, off market deals and valuable expertise.


6. Conduct Due Diligence: Thorough due diligence is crucial before making any real estate investment. CRUNCH. THE. NUMBERS. Scrutinize the property's financials, including cash flow potential, expenses, and potential risks. Conduct property inspections, evaluate the condition of the property, and assess its potential for appreciation. Verify zoning regulations, permits, and any legal or title issues. Consider hiring professionals such as home inspectors, appraisers, and real estate attorneys to ensure a comprehensive evaluation.


I know this all may seem overwhelming if you are just getting started, but real estate investing can be a rewarding endeavor when approached with careful planning, education, and research. By following these steps, you can lay a solid foundation for your real estate investment journey. Remember to stay informed, adapt to market conditions, and continuously learn to make informed investment decisions.



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